Why (not) to eat? European consumers’ views on foods made using alternative proteins

Join an informative and collaborative Webinar, discussing Consumer acceptance of alternative proteins.

While facing climate change and natural resource scarcity, ensuring sufficient, nutritious, safe and affordable food to a fast growing world population with changing dietary habits becomes increasingly challenging. The protein supply is in this respect most critical. Integration of a variety of new or alternative protein sources from both terrestrial and aquatic origin into new and/or existing processes or products needs to be explored, in order to develop and ensure more sustainable, resilient supply chains, featuring high consumer acceptability by a clean labelling approach and attractive market opportunities.

Sharing this goal, the EU H2020 funded projects NextGenProteins, ProFuture, smart protein and SUSINCHAIN launched Horizon4Proteins and started on 13th December 2021 with a Webinar series to work together in key aspects such as: Consumer acceptance of alternative proteins, Safety and Regulatory challenges, Food applications, and Sustainability.

Horizon4Proteins invites researchers, farmers, producers and policymakers to join the conversation and contribute to the present and future of the sector.

Get involved in the Horizon4Proteins online, February 3rd at 10:00-11:00 CET!

Participation is free of charge.

Registration is required.

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